Which size?

Did you notice that the sizes that fit you seem to get lower in the number but you know you did not get skinnier? The industry caught on to the very curious consumer preference years ago and reacted with what is called 'vanity sizing.' This appeals to women and men who prefer wearing and consequently buying more flattering sizes. People who were wearing jeans size 8, now can fit into size 4.

On the other hand some clothes are getting smaller, the jeans size 8, which you wore for years now is a 10 or 12, which feels as if you got bigger. Often the larger sizes are more costly and the higher price is justified with the use of more material. 

It helps to get acquainted with the sizes of certain brands, which fit your body well and to develop an eye for your measurements on a hanging piece of clothing.

We can no longer rely on the numbers printed on the labels. They are just numbers and they are not displayed on the outside!